LinkedIn has always been the red-headed stepchild of the social media world. While over 50 million people have profiles, very few have figured out how to make this platform work well for them. With outlets like Facebook and Twitter gaining

As everyone and their brother creates and then abandons their Twitter accounts, or logs onto Facebook, many B2B marketers are wondering if social media makes sense in their world. Sure, we can all make the case for B2C marketers, and

The common challenge amongst the creators of new or complex technology and the users of this technology is language. How do you communicate a concept about something that is neither in the users realm of expertise or experience?

The answer to

In “The Anatomy of Buzz”, Emanuel Rosen exhorts businesses to augment their marketing and sales teams by enlisting their most engaged customers as advocates for their products. In “Raving Fans”, Ken Blanchard and Sheldon Bowles describe the three steps to

The key to high growth businesses is usually successful new products. This is both good news and bad news. The good news: over the last half century, new product sales have grown in contribution to corporate revenues from 15% of

Water Design Brings Home a Crystal Award!

We are thrilled to announce that Water Design Studio won an American Marketing Association Crystal Award for their work developing Clearpoint’s new brand.

Water Design Studio created Clearpoint’s logos, corporate identity package, sales collateral, and

In today’s economy, sales is anything but easy.

As silly as it sounds, the first thing to go when money gets tight is the marketing budget. Often marketing’s agenda is to build brand awareness, and it takes time to turn

“#$%! – I’M LOST! Now I’m gonna miss the opening remarks.“

That’s not the lasting impression of your event that you worked so hard to create for your conference attendees. Yet the registration kits, event guides and way-finding signage (items that